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EXHIBIT
SPACE, SPONSORSHIP & ADVERTISING SALES |
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A key component of all trade shows is the generation of revenue
from the sales of exhibit space to exhibitors– but how
do you entice them to participate? Exhibit space sales can be
challenging at best.
When you wish you had a few sales superstars or a larger sales
staff to sell all those exhibit spaces, sponsorships and ads,
we're here for you. IEC sales teams provide the perfect solution
for your exhibt space sales. Or, we can just be an addition
to your own staff.... Either way, we can make your bottom line
bigger.
Interexpo also has affiliations with a network of sales
offices worldwide that help it to reach out globally.
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IEC
EXHIBIT SPACE SALES TEAMS |
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IEC Exhibit Space Sales Team members are not your typical telemarketers.
Our Account Executives take pride in how they handle each of
your potential exhibitors, sponsors, and advertisers. They're
Pros. They know how to sell exhibit space and treat your clients.
They carefully observe trends in the given show industry and
potential exhibitor audience, and appropriately adjust their
sales approach if needed.
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SALES
& MARKETING STRATEGY DEVELOPMENT |
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We Develop the Right Sales Strategy and Begin to Sell
The on-point sales and marketing strategies IEC expertly develops
serve as the foundation for your overall show marketing message.
They're carefully crafted to sell your show to exhibitors, sponsors,
advertisers and attendees alike.
By combining an IEC exhibit space and sponsorship tele-sales
campaign with our direct-mail lead generating program you can
power up your show's bottom-line with a two-pronged marketing
punch that delivers the desired result.
Once identified or sold, effective tracking and management of
both prospects and clients is extremely important in keeping
your overall marketing costs down. ExpoBrand Trade Show Marketing
at IEC features professional high-powered exhibit space sales
teams that identify, find, track, sell, and serve these key
people. Call us... Add a few IEC superstars to your sales staff
without adding heavy weight to your marketing budget.
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THE
IEC SALES PROCESS |
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Sell and Succeed. Here's How We Do It...
We start by expertly determining the target audience and buying
influences necessary for the success of your show. This takes
some quantative and qualative market
research. Then we develop your show's Top Five Selling Points,
and the overall USP (unique selling proposition). We compile
a current and up-to-date list of decision-makers at the companies
in the target audience or specific market sector.
Next, we customize and set-up a contact management database
for your show using state-of-the-art software technology to
track and measure everything. You will no longer need to spend
big-bucks on your in-house sales & marketing staff, ...and
live without systematic lead follow-up, or operate without tracking
your effectiveness. We verify each lead and maintain the database
to reflect a "best practices" sales approach.
Once that's done, we hand-pick a dedicated IEC Sales Team that
only works on your show. The Team Leader will be an experienced,
professional and accomplished trade show sales superstar. Every
Team Member is an experienced, professional sales person who
has real professional selling skills, and is either directly
experienced in trade show selling or has been specially trained
for trade shows--and for your particular show. Unlike
some firms, we don't hire just anybody that can fog a mirror
and dial a phone to work on your show. You can expect more from
IEC. It's why we're different.
If you have opted for the best approach to trade show marketing,
the show web site is created and put online, and the lead generation
direct-mail program is launched. Key prospects are mailed, emailed
and faxed with an effective lead generating message. This also
serves as a "follow-up" reason for the telemarketing
team to open doors quickly, professionally and honestly.
Having done that, we're ready to start actively targeting precisely
the market sectors, companies, key executives, and decision
makers that will guarantee success for your show. Immediately,
we launch pin-point telephone presentations touting the facts
and benefits of your show from the exhibitor perspective.
Legal requirements are met, and contracts are created by IEC
legal consultants that protect you, show mangement and exhibitors.
In short time, results are experienced. Our sales support staff
kicks into action and makes sure everything is carefully tracked
and entered into the customized contact management database
for your show. Report formats are created, and reporting is
initiated by IEC Administrative Management. Financial services
are set-up to accept payments in various forms and to account
for and manage revenues.
Cashflow begins. Floor plans are updated daily and available
on the show's web site. Exhibitors and sponsors are mailed IEC
Show Kits and other appropriate materials. Our Account Managers
(CSR's) follow-up to assist them with forms, deadlines and important
information. Everthing is reported back to the IEC Account Executive
who originally sold the client to insure that IEC customer service
is above-and-beyond the industry norm.
When the show is sold out, we begin on-site sales logistics
planning to prepare to sell the following year's show on-site.
Your dedicated IEC Sales Team is on-site during your show to
serve your clients and do rebookings for next year. After post-show
evaluations and reporting, the process begins anew.
Why take chances... Let us handle all of your exhibit space,
sponsorship and advertising sales. We specialize in success.
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EXHIBIT
SPACE SALES SERVICES |
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EXPOBRAND
CONTACT MANAGEMENT BUSINESS SYSTEMS |
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Want to do all of your trade show exhibit space sales in-house
...with your own staff?
As difficult as that challenge is... we can help. IEC
can customize, set-up and implement your trade show exhibit
space, sponsorship and advertising sales contact management
and lead tracking system. Our ExpoBrand Contact Management Business
System customized specifically for trade shows utilizing user-friendly,
off-the-shelf, state-of-the-art software technology is both
low-cost and the best solution.
If you are going to do all of your sales in-house you'll know
who's doing what with each account — on a real-time basis. You'll
know which sources and salespeople give you the best results,
and you'll be able to put your resources where they'll do the
most good. It's
a trade show sales solution that's both simple....and its a
one-time low cost... without surcharges, or annual fees, etc.
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 For
additional information on an IEC tele-sales program or
to secure your schedule, contact:
Interexpo Corporation USA
Richard A. Brunsman, Sr.
Director of Sales & Marketing
Tel: 321.214.0009
Email: Info@interexpousa.com
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