Interexpo Market Research...

 
 

Copy writing and editing services...

 
 

A Top 5 Reason to Hire Us...

 
 

Exhibit space sales in addition to your regular exhibitors...

 
 

IEC... the first trade show marketing & production firm to offer experienced, creative and professional hispanic marketing services for domestic and international exhibitions...

 
 

Lead generating programs for exhibit space sales...

 
 



 
 

International & Themed exhibitor pavilions for exhibitions within the USA... and USA pavilions for european and asian trade shows...

 
 

Comprehensive and detailed new launch show development by Interexpo...

 
 

America's Top trade show cities...

 
  Partnering on a show with Interexpo...

 
 

 
 

 
   
INTEREXPO TRADE SHOW MARKETING SERVCIES
 



Interexpo creative marketing teams are expert in developing innovative, cost-efficient and effective integrated trade show marketing campaigns that deliver the desired results for your show. ExpoBrand Show Marketing and ValuMax Sponsorships are the next level in leading-edge trade show marketing services.


THE MOST EFFECTIVE APPROACH TO SUCCESSFUL TRADE SHOW MARKETING

 


ExpoBrand Show Marketing. Making the identity of the show a unique brand that gets attention. Positioning it to create the desired image for success. Listening first, then an intelligent exchange with stakeholders to determine challenges. Ideas are created and examined. Next, we use our industry knowledge and experience to create the most effective marketing blueprint to motivate exhibitors, attendees and sponsors. Finally, we develop a targeted multi-channel integrated trade show marketing campaign that conveys both message and image while strengthening the show brand.

Success in the exhibitions world is no coincidence. In any show marketing is the key to its success. Without effective marketing everything else is insignificant. Nothing-not even great PR-can take the place of effective branding and balanced integrated marketing of the show to exhibitors, sponsors and attendees. Interexpo takes trade show marketing to the next level.

Exceeding the norm requires experience, skill, talent and some special people--like those who are part of the Interexpo ExpoBrand Marketing Team. In a show's success, marketing is King. It's the engine that powers Interexpo. It's what we do best.

Show marketing is what makes us different from other show marketing and management firms. Interexpo integrated trade show marketing campaigns are innovative, efficient, and cost-effective. We are different. You'll be pleased we are. We know the measure of your success is also the measure of ours.

With Interexpo on your team you can believe in your show's success.


COMPLETE INTEGRATED MARKETING FOR SUCCESSFUL TRADE SHOWS

 
   
Branding The Show
Market Research
Creating The Marketing Plan
Copywriting
Full Service Editorial
Graphic Design
Illustration
Photography
Print Management
Media Production & Videos
Media Buying
Direct Marketing
Professional Public Relations
Email Marketing
Internet Marketing & e-Solutions
Virtual Tradeshows
Broadcast Fax
Show Newsletters
Pre-Show Promotions
Attendee Telemarketing
Cross-Promotion Agreements
Boothmanship & Exhibitor Seminars
Sponsorship Sales & Management
Lead Generation For Exhibit Space Sales
Expert Exhibit Space Sales
Registration Promotions & Services
Exhibit Space Sales Assistance Programs
Expert International Pavilion Space Sales
Hispanic Marketing Services

Exhibit Design-Build, and Tradeshow Marketing Assistance For Exhibitors

Inquiry Fulfillment


INTEREXPO INTEGRATED MARKETING SERVICES OVERVIEW

 




Learning About The Target Audience
- Qualitative and quantitative methodologies
- Surveys and questionnaires
- Phone and in-person interviews
- Online interviews/surveys
- Focus groups
- Concept testing


Strategic Planning
- Research and competitive intelligence
- Positioning
- Marketing communications plan creation
- Media strategy/planning
- Measurement methodology development/tracking

Branding
- Graphic identity
- Logo analysis and recommendation
- Logo creation
- Tagline development
- Collateral systems
- Videos and CD-ROMs

Advertising
- Online advertising (banner, text & rich media)
- Print advertising

Database Marketing
- Database architecture and development
- List procurement or dvelopment
- Telemarketing campaigns
- Direct mail campaigns
- Permission email marketing
- Broadcast fax

Internet Marketing
- Web site design/construction
- Web site analysis
- Search engine optimization
- Microsite creation
- Streaming video
- Webcasts
- Multimedia presentations
- Electronic newsletters

Face-to-Face Marketing
- Industry show analysis
- Show (or exhibit) concept and design
- Message and theme development
- Booth staff training
- Sponsorship programs
- Traffic-builder programs
- Post-show programs
- Sales presentations

Public Relations
- Strategic planning
- Messaging
- Media relations
- Investor relations
- Employee relations
- Media kit development
- Press conferences
- Media tours
- Speech writing
- Press release development/distribution
- Media training
- Event marketing
- Education/training programs

 
Copyright © Interexpo Corporation, 2001